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The Page Speed Gospel According To Google
It is without doubt that page load speeds can – and do – affect rankings. This has been discussed, reviewed and written up many times, but is rarely considered a top priority. At the time of the page...
View ArticleB2B content marketing: Writing for a business audience
Content marketing isn’t just about targeting the consumer. It’s actually a great tool for reaching influencers and decision-makers in the B2B sphere. Although don’t just take my word for it. A recent...
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Thin content and SEO: a rocky (road) relationship
Even if you have a passing interest in search engines and the algorithms behind them, you’ll know that accuracy and relevance of web content is absolutely paramount in delivering the best result for a...
View ArticleSo you have a 404 error message? Here are your options.
When logging into Google Webmaster Tools, all too often your heart can sink. Crawl errors flood your screen and pages on your website are 404’ing. It all means that Google (and more importantly,...
View ArticleBrightonSEO and an Industry Retrospective
A couple of us Vertical Leapers made it over to BrightonSEO last week and had a thoroughly good time. The event has now established itself as probably Europe’s largest free SEO conference, with...
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Ten ways to make more people accept your guest blog posts
When it comes to blog writing, having excellent content is only half the challenge. Getting other sites to accept you as a guest blogger is the other. In this post I will give you ten ways to improve...
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The Wonderful Wirehive Web Awards
Last week we donned our party frocks and pretty shoes before setting off to the impressive Guildford Cathedral to rub shoulders with the best digital talent in the South. We were shortlisted for two...
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Now that Google has decided to hide more and more keyword information related to traffic, how do we evaluate the organic search traffic coming into websites? Being able to see the keywords that drive...
View ArticleGoogle Reviews Important for Local Carousel Results
A study by Digital Marketing Works looked at the carousel rankings for more than 4,500 search results in the hotels category. They determined several points of importance, including the number of...
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How to use Flipboard for outreach
Much like another post I did that detailed ways of using alerts to find people with whom to share your content, there are other interesting and more exciting ways of using social tools for this end....
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